Weathering this economy by Rewarding your Customers.

When I speak to a group of small business owners, particularly retailers, I often start with a simple question. Is there a person that comes into your store on a daily basis? Depending on the type of business, it’s almost always “Yes.” (Sometimes, weekly, or monthly is more appropriate.) The next question is harder to answer. “What are you doing to keep that customer?”

Often times, a smaller retailer will give special discounts to their more prominent customers. Every business owner does it. Whether with an extra buck or two off of an order, or a few extra widgets. That’s the most basic form of rewards. It keeps the customer coming back, and loyal. But as a customer, are you aware when a deal like this is possible? Not always.

Reward and Loyalty cards are a great way to tell your customers that you are more than wiling to give them something, if they give you their business. It’s pretty simple really. Often times the smaller retailer doesn’t realize that the rewards of having a loyalty program far outweigh the costs associated with the program.

For more information on how your small business can leverage the power of a loyalty program, contact your credit-card merchant services provider and ask for more information.